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About us

Born from a deep commitment to mental health advocacy and youth empowerment, Phat Kiwi® combines high-quality streetwear with a meaningful purpose. Founded by William Wilson and inspired by the clinical insights of his wife, Consultant Psychiatrist Dr Darryl-Lee Prince, our New Zealand-based brand was created to support children, adolescents, and families navigating the everyday challenges of ADHD, autism, anxiety, OCD, and other neurodiverse conditions. We design intentional, sensory-friendly clothing—featuring tear-away labels for ultimate comfort—alongside mainstream casual apparel that resonates with the wider community.

Driven by a long-term vision to build acceptance, resilience, and self-confidence, Phat Kiwi® operates with a true social conscience: a percentage of our profits directly funds a dedicated charitable trust that provides vital educational resources, support initiatives, and financial assistance to families who need it most.

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